Enabling Data-driven Decisions for Alcohol Brands | Inside The Drinks Business
In this video, Sid Patel, CEO of Beverage Trade Network, is in conversation with Scott Scanlon, Executive Vice President at IRi.
It is widely known that data currently drives almost every element of business. And when it comes to driving sales, it's a priceless asset. According to research, businesses that use data in their sales strategy are 5 to 6% more profitable than their rivals.
In this video, Sid Patel, CEO of Beverage Trade Network, is in conversation with Scott Scanlon, Executive Vice President at IRi. Here Scott highlights the trends in the alcohol beverage industry and talks about how data can help brands that are operating in the beverage industry.
**About Scott Scanlon**
Scott is a 25+ year veteran at IRI responsible for overseeing Beverage Alcohol Client Insights, drawing on his experience within several IRI divisions. Prior to Client Insights, Scott held positions within Strategic Solutions, Product Management, Client Service and Database Management at IRI. In addition to traditional market measurement tracking, pricing analytics, or consumer data his recent focus is on bringing new solutions to the beverage alcohol industry—primarily the on-premise channel or emerging e-commerce marketplace to provide a holistic market view.