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Waitrose adds South African wine deal to help industry

Waitrose is offering a specially curated case of South African wines at 25% off, for a limited time only in a bid to help support the industry.

30/07/2020

According to the drinksretailingnews

Waitrose is offering a specially curated case of South African wines at 25% off, for a limited time only in a bid to help support the industry.

Available exclusively on Waitrose Cellar from July 29, the wines are a collection of customer favourites, representing a cross section of regions and styles from around South Africa.

The Limited Edition South African case will be funded by Waitrose in a bid to help increase sales to support wineries who have been hit hard by the domestic sales ban in the country. The case will be priced at £62 for a six-bottle case and £125 for a 12-bottle case.

Victoria Mason, South African Wine Buyer at Waitrose, commented: “It’s been really hard to see our fantastic winemakers in South Africa struggle with the domestic sales ban - some of whom we have worked with for over 20 years. We have such a brilliant range of South African wines and we wanted to help in whatever way we could. By putting these wines together in a special case at a great price, we hope our customers will order one (or two!) and help support the industry.

Read more at source:  drinksretailingnews

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