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USA Trade Tasting Event Is Coming To Chicago in 2020

Every year, the USA Trade Tasting (USATT) event brings together importers, distributors, retailers and other members of the wine and spirits industry for two days of learning, buying, selling, and networking. In 2020, this popular event will be moving from New York City to Chicago.

Every year, the USA Trade Tasting (USATT) event brings together importers, distributors, retailers and other members of the wine and spirits industry for two days of learning, buying, selling, and networking. In 2020, this popular event will be moving from New York City to Chicago.

Why Chicago?

Chicago is one of the most important cities in the United States for the wine & spirits industry. The city is home to some of the world’s top restaurants, sommeliers and bartenders. In 2018 alone, Chicago has 25 Michelin-starred restaurants. Not surprisingly, many of the wine and spirits trends that start in Chicago soon find their way to the rest of the country.

Chicago, located nearly halfway between Napa Valley and New York City, is the perfect marketplace – and meeting place – for wine and spirits participants across the nation. There is a good reason why Chicago has often been called the “crossroads of the world.” Chicago is the third-largest city in the U.S., a manufacturing, and financial services powerhouse, and one of the world’s most important transportation hubs. If you want to get business deals signed, you go to Chicago. Given the focus of USATT on growing business, the choice of Chicago was a natural decision.

What to expect at USATT 2020

The focal point of every USA Trade Tasting event is the exhibition floor. For two days, participants can visit more than 100 different exhibitors and learn more about their products and services. There is plenty of networking that takes place, of course, and many participants leave the event with deals already in place. On the exhibition floor, there are numerous tasting events, product demos and plenty of opportunities to meet some of the leading names in the wine and spirits industry.

In addition, each USATT event also includes a two-day business conference component, where participants can learn practical tips and advice on how to grow their bottom line. Presentations and panel discussions cover everything from shipping logistics for overseas producers to how to merchandise product in top U.S. retail chains. Top names within the wine and spirits industry share their personal experiences building large, national brands and gaining distribution in the very competitive U.S. marketplace.

Why attend USATT 2020?

If you are looking to grow your bottom line and increase your distribution in the U.S. market, then USATT is the must-attend event of the year. It is the place where you can connect with distributors, importers, and retailers in the U.S. marketplace. You can be a brand looking to meet new distributors and retailers, or an overseas brand looking for an importer. If you want to expand your presence in the United States, and have your wines appear on wine lists of top restaurants, or your spirits on the shelves of national chain retailers, this is the place to be.

About the event organizers

USA Trade Tasting is brought to you by Beverage Trade Network, the leading platform dedicated to connecting the global beverage industry. Every year, Beverage Trade Network hosts events for the alcohol beverage industry in leading cities around the world, including Chicago, New York City, San Francisco and London.

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