According to the wineindustryadvisor, The Bureau National Interprofessionnel du Cognac (BNIC)—the entity promoting, protecting and developing the Cognac Geographic Indication and culture—is pleased to announce the launch of its new Cognac Connection campaign in the US. This online program has the core objective of educating and inspiring cocktail professionals on the Cognac region and spirit, as well as providing support during these challenging times. Partnering with industry guiding lights and vanguards, Lynnette Marrero and Ivy Mix of Speed Rack, along with media partner, VinePair, the multi-faceted campaign includes a series of activations such as virtual tastings for trade and media and Instagram lives with Speed Rack, Cognac Educators and cocktail influencers. 

The pillar of the campaign, the “Cognac Connection Challenge”, is a cocktail competition open to all professional bartenders/mixologists. Entrants are required to submit an original cognac-based cocktail, which will be judged both on creativity and deliciousness, along with other criteria. The competition will run from August 1 through August 31, 2020.

Read more at source: wineindustryadvisor