Bread & Butter Wines, one of the fastest growing brands in the super-premium wine segment in the US*, announces the addition of Bread & Butter Rosé to its lineup of much loved, award-winning wines. Featuring the iconic, simple black and white label, the new Bread & Butter Rosé delivers the same quality and approachable wine style as the rest of the Bread & Butter portfolio. This lively Rosé joins Bread & Butter Chardonnay, Pinot Noir, and Cabernet Sauvignon on shelves at the suggested retail price of $15.99. www.breadandbutterwines.com

Showing no signs of slowing down, Rosé continues to rise in popularity. In 2018, U.S. wine consumers made Rosé the fastest growing varietal segment in the $12-$14.99 category topping 35% volume growth year over year*. Bread & Butter Rosé is available now in select markets and will roll out nationally later this year. 

Bread & Butter Rosé at a Glance

This elegant Rosé showcases fresh strawberry and melon aromas with hints of hibiscus and rose petal. The fresh, fruity profile is complemented with balanced acidity leading to a refreshing and supple finish. 

• Appellation: California
• Debut Vintage: 2018
• ABV: 12.5%
• SRP: $15.99
• Varietal blend: Grenache-based blend

Bread & Butter Wines are part of the WX Brands portfolio of nationally-available wine brands which also includes the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Whiplash and Light Horse), Chronic Cellars, Jelly Jar, Our Daily Wines, and Reckless Love Wines. Established in 1999, WX Brands is currently a top 20 wine company. www.wxbrands.com  

About Bread & Butter Wines

Bread & Butter Wines have trusted wines for casual entertaining, weeknight meals, and any get-together with friends. Known for their quality, approachable wines, Bread & Butter Wines includes a Chardonnay, Pinot Noir, and Cabernet Sauvignon with the Rosé joining the lineup in 2019. Bread & Butter wines are priced at $15.99 and are available nationally. www.breadandbutterwines.com

Source: PRNewswire

Image Source: PRNewswire