According to The Drinks Business, Speaking via a Zoom call last week, Sarah Driver, co-owner of Rathfinny, said the competitive pricing of the estate’s first classic cuvée was intentional. She said hopes the wine, which has a recommend retail price of £29.50, but is available at certain independents for as little as £26, will mean that more people get a taste of English sparkling.

“I’m a firm believer that everyone should be drinking sparkling wine, and I want people to be able to access our wine,” Driver said.

“I’m actually a very thrifty shopper, and I think that the recommended price for this wine is giving buyers a really high quality and fantastic sparkling wine for the money.”

Read more at source: The Drinks Business