LJ Crafted Wines announced today the introduction of the growlette, a 375ml version of their 1000ml refillable, eco-friendly growler.

The bulk of LJ Crafted Wines business is filling 1000ml growlers direct from the wine barrel via their patent-pending apparatus called a Wine Steward. The growlette will enhance this option at this popular urban winery in La Jolla, California allowing the customer to carry home a smaller volume or more variety in small volume.

LJ Crafted Wines identified a gap in their market for a smaller container designed for refilling with wines from their dozen barrels across a wide taste spectrum for off-premise consumption. 
The growlette is expected to meet the needs of the consumer who desires to serve a total of two glasses of wine on an occasion. It is ideal for patrons who neither want a whole growler nor leftovers, for the wine imbiber whose partner may prefer a different favorite wine, and for those seeking to offer multiple wine pairings throughout a meal.

“With the addition of growlettes we continue our theme of selling wine in eco-friendly, re-usable bottles,” said Lowell Jooste, owner of LJ Crafted Wines. “The growler program represents the majority of our off-premise sales and we are happy to offer all customers the smaller growlette option so they can take a little of our tasting room home with them.”

There is a $6.00 deposit for the growlette, and identical to the current growler program, when returned, the growlette is replaced by a sanitized one to refill. A filled growlette price will range from $10-$16, depending on the choice from the ever rotating wine selection direct from the barrel at LJ Crafted Wines. Wine Club members receive their 20% discount on purchase.

In addition to this new feature, LJ Crafted Wines has much to celebrate this year, with a double gold award for their 2013 Patient Terrier Pinot Noir, and 91 points and above achieved by several others of their wines.    

Read more at source PRWeb