Les Dauphins is to launch its Côtes du Rhône Villages Grande Reserve in new pack sizes to tap into consumer demand for different formats in wine.

Waitrose is already geared up to take the wine in the new 187ml and bag-in-box formats from this month. The retailer already stocks Les Dauphins Cru des Côtes du Rhône Vinsobres and it recently listed the latest addition to the portfolio, Les Dauphins Blanc de Blancs.

The Les Dauphins wines are created by winemaker Guillaume Valli, using traditional grapes such as Syrah and Grenache from the group’s southern Rhone vineyards, with the majority of grapes for their Villages wine coming from the 18 classified communes.

The wines are created by Union des Vignerons des Côtes du Rhône, in collaboration with UK based French wine specialist Dedicated Wines.

Richard Evans of Dedicated Wines said: “We are delighted to be developing these two new innovations with Waitrose. The combination of outstanding branding and quality, supported with an extensive social media and consumer tastings programme, means Les Dauphins continues to attract more and more consumers and these new formats are part of that ongoing process.”

The new listings will be supported with consumer activity at food and wine festivals, such as the new Waitrose Summer Drinks Festival and Foodies Festival.

Read more at source Drinks Retailing News