News

Beverage Trade Network News

Last Call To Enter Into The London Competitions 2020

Wine

04/02/2020

After 2 years of consecutive success, the London Competitions, in its 3rd year are set to continue its aim of setting a true benchmark for buyers and consumers looking to buy wines of the best quality, price, and packaging.

All global drinks competitions have been organized in the same way for years, by drinks being blind-tasted and judged. The London wine, beer, and spirits Competitions have broken with tradition and have brought a different approach to judging.

Beverage Trade Network, the organizers of the London Competitions asked over a hundred buyers across the globe about how they pick wines, beers, and spirits for their portfolios and lists. In the end, it all boiled down to three main aspects - Quality, Value, & Packaging.

With this, the unique judging process of the London Competitions was birthed. Apart from quality, the London Competitions also judge all the wines on their packaging and value for money. To be more precise, the London Competitions judge in the way a consumer would, when picking a bottle.

The average customer always looks at the price first. Then they look at the label and pick out the bottles with designs and stories that appeal to them. So these two things come before a producer even gets a chance to show how well their product is.

The last day to enter into the London Wine, Beer, Spirits Competitions is February 28th. Enter now


London Wine Competition | London Spirits Competition | London Beer Competition


Putting this into place, the London Competitions judges drinks based on three main criteria:

Quality

We celebrate the drinks that are both enjoyable and easy to drink, that are well-balanced where their acidity, tannins and alcohol levels all work seamlessly together.

Packaging

What a brand looks like is how every consumer chooses their drinks. Up to 70% of consumers would choose a new drink just because it looks good. So, well-designed packaging is a must-to-consider factor.

Value

To be a good wine, beer, or spirit it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.

So, the medal-winning drinks are the ones that,

  • Offer the best value for the price

  • Offer the best quality for their price

  • Stand out of the shelf against the competitors

  • Tell their story in the most relevant way

Judging Process

Wines that are entered in the London Wine, Beer, and Spirits Competition are judged by buyers with current direct commercial buying responsibility, and drinks consultants and experts who are also directly involved in the development of new brands or buying drinks for commercial resale.

The last day to enter into the London Wine, Beer, Spirits Competitions is February 28th. Enter now


London Wine Competition | London Spirits Competition | London Beer Competition


The points scored when judging the three competitions are divided to ensure the right weighting is given to each of the three key criteria of quality, price and design. It is broken down as such.

  • Quality Score: marked out of 50

  • Value Score: marked out of 25

  • Packaging/Design Score: marked out of 25

For the medals:

  • Gold: you need to score 90 or over.

  • Silver: a score between 76-89.

  • Bronze: a score between 65-75.

Why Enter?

Along with winners being awarded medals, the London Competitions also offers a wide range of marketing tools to help take winning brands forward.

  • Results to go to 50,000+ trade professionals around the world in the Beverage Trade Network community

  • Results will get press awareness among media partners of the London Wine Competition and will be posted on BTN news and Bevroute News

  • Results to go to 20,000+ Wine Buyers around the world

  • Buyers will see your package giving you great exposure

  • Year-round social media promotion by London Wine Competition and Beverage Trade Network

2019 London Wine Competition Highlights

The 2019 London Wine Competition saw a plethora of wines from across the globe, with entries from countries such as Australia, United States, Uruguay, Azerbaijan, Spain, South Africa, France, Italy, and many others.

Winners of the 2019 London Wine Competition ranged from popular wine regions such as Australia, France, South Africa, and other lesser-known wine regions such as Uruguay and Azerbaijan.

2019 London Wine Competition Winners

2019 London Spirits Competition Highlights

The 2019 London Spirits Competition saw a plethora of spirits from across the globe, with entries from countries such as Australia, United States, Mallorca, Spain, France, Belgium, Venezuela, Italy, and many others.

Winners of the 2019 London Spirits Competition ranged from countries globally, offering smaller spirits producing regions a chance to up their game and get in front of trade buyers.

2019 London Spirits Competition Winners

2019 London Beer Competition Highlights

The 2019 London Beer Competition saw a plethora of beer from across the globe, with entries from countries such as Australia, United States, Spain, France, Belgium, Netherlands, and many others.

Winners of the 2019 London Beer Competition ranged from countries globally, offering smaller beer-producing regions a chance to up their game and get in front of trade buyers.

2019 London Beer Competition Winners

More Global Exposure

After 2 consecutive successful years of the London Competitions, Beverage Trade Network is taking all three competitions global - offering winners of the competitions more publicity.

The winners of the competition can now look forward to added publicity in key markets around the world thanks to new partnerships that Beverage Trade Network has secured. This step was taken to give wine brands a larger platform and bring them in front of the widespread drinks industry.

From 2021 a selection of the medal winners in the 2020 awards will be exhibited at a special area at the global ProWein trade fair. Medal winners will also be presented to the trade at the International Bulk Wine & Spirits Shows taking place in  2021, including London on March 17-18.

The following publications will be supporting and publishing the results from the three competitions:

The last day to enter into the London Wine, Beer, Spirits Competitions is February 28th. Enter now


London Wine Competition | London Spirits Competition | London Beer Competition


 

More news