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'Influential' and 'Independent' Campaign from generic body Wines of Portugal

Support your independent retailer and buy local as Wines of Portugal launches a campaign to promote Portuguese wines throughout June.


“Wines of Portugal Month - June is for Indies” is the campaign created by Wines of Portugal to promote Portuguese wines in the Independent Retail sector. Selected retailers are being supported to organise a campaign focusing on Portuguese wines in their physical or online shops, with specific communication and promotion, during the month of June. The participants were chosen via an application process. Of the 52 applications received, 15 were selected to participate in the campaign.

Each of the retails has received a generous support package, alongside a digital ‘tool box’, point of sale material, an educational seminar hosted by Sarah Ahmed and will receive online support and promotion throughout the month of June on the Wines of Portugal UK and other partners’ social media channels.

A unique aspect of this promotion is that Wines of Portugal UK has paired each of the indies with a local social media ‘influencer’; someone who will help raise awareness of the Portuguese wines in their local store, using the hashtags: #JuneIsforIndies and #WinesofPortugalUK.

 #JuneIsForIndies - an exclusive campaign image by Wines of Portugal

 #JuneIsForIndies - an exclusive campaign image by Wines of Portugal

Indies around the country have big plans for their individual promotions, ranging from tastings, social media promotions, articles, events and special offers. “People coming to independents are looking for something a bit different and Portugal provides that in spades. The wines are food-friendly, there’s versatility, the flavours are really exciting and there’s a real difference between the same grape in the north, the middle and the south”. Said Duncan Murray from Duncan Murray Wines in Market Harborough one of the enthusiastic participants in June’s promotion.

"Support your local Indie" is the tag line for this campaign, that aims, on one hand, to support independent retailers coming out of the pandemic and, on the other, to promote Portuguese wines among the Indies, “a fast-growing market and one of great relevance to Portugal. In the Wine Merchant’s annual survey, Portugal ranked 4th as the country with the highest growth potential. 28% of respondents said Portugal is one of the areas they see growth coming from, maintaining the trend of the last 4 years”, says Frederico Falcão, Chairman of the ViniPortugal board.

Consumers who are curious about tasting or getting to know Portuguese wines can, during the month of the campaign, go to their nearest Indie and enjoy local promotions of Portuguese wines. To find out more about this campaign and to find your nearest Indie, please check the official page of this campaign:

Participating Independent Retailers:

Bar Douro, London; Barrica Wines, Chorley; Bonafide Wines, Christchurch; Butlers Wine Cellar, Brighton. Cambridge Wine Merchants; Duncan Murray Wines, Market Harborough; Loki Wines, Birmingham; Oxford Wine Company; Peter Osborne Fine Wines, Watlington; Philglas & Swiggot, London; Ralph’s Wine Cellar, London; Tanners Wines, Shrewsbury; Vinotopia Wine, Tetbury; Weavers Wines, Nottingham; Whalley Wine Shop, Clitheroe.

About ViniPortugal

ViniPortugal's mission is to promote Portugal internationally as a quality wine-producing country, adding value to the Wines of Portugal brand, implementing a promotional programme to help producers grow their volume and price per bottle in key markets. 

Daniela Costa, UK Area Manager
T: +351 966371102

About The Wine Agency

Wines of Portugal Communication Agency for 2021

Ana Sofia Oliveira, Managing Owner
T: +44 7979608237
T: +351 916116938

[Pictured in the header: Wines of Portugal]

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