Beverage Trade Network News

EU announces ‘exceptional’ support measures for wine sector



According to the drinks business

In a statement the European Commission said it recognised that the wine sector was “among the hardest hit agri-food sectors” due to losses incurred as a result of the closure of the on-trade, “which was not compensated by home consumption”.

New measures include the temporary exemption from the EU’s competition regulations, allowing companies to “self organise and implement market measures” in order to stabilise the market for a maximum period of six month. This includes working together to plan production and promotional activities as well as use private storage.

The European Commission also said it would increase its contribution to all national support programmes from the usual 10% to 70%. As part of measures announced at the beginning of May, it had already increased its contribution to 60%. The organisation will also contribute 70% of the funds required to programmes managed by producer-led organisations.

Read more at source:  the drinks business

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