Since it launched in 2013, Virtuous Vodka has been made from organic Swedish rye and bottled at 38% abv. The new abv is said to make the vodka an “even more versatile and adaptable” spirit.

The new look was created by design agency Crossover Creative AB and now features a shorter bottle with angular characteristics and a more prominent logo.

Fabrice Limon, of Highball Brands, the UK distributor of Virtuous, said: “We were excited to receive the new bottle and branding; the stronger characteristics provide greater standout and visibility in the bar whilst still reflecting the personality of Virtuous.”

Virtuous Vodka made its UK debut in March last year with a selection of four flavors: Blond, Bitter Lemon, Raspberry, and Ginger.

Read More at source: The Spirits Business