The challenge? Imagine the world where whiskey could really taste different; In which you would each experience a surprising taste sensation that would be affected by the intense sweetness of the Rye Whiskey combined with the depth and refinement of a carefully crafted Scotch.

This is the challenge that the inventive blending team at Johnnie Walker, the world's best-selling brand of Scotch whiskey [1] has found To create Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish. The Limited edition of this new Blend is the second and latest innovation from the Johnnie Walker Blenders' batch series - a series of experimental Scotch whiskeys that scrutinize convention and unleash the skills and never-ending quest for flavor,

Inspired by the time in the nineties of the last century, when master brands Dr. Jim Beveridge, whose personal career in whiskey manufacturing began more than forty years ago, blended Bourbons and Ryes, Johnnie Walker blended Blender's Batch Bourbon Cask & Rye Finish the horizon of blending like never before.

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish, available only in a small number of selected markets such as travel retail, was won from the tasting of more than 200 whiskeys, which were first bottled in Bourbon barrels and then stored for up to six months Rye barrels have matured. With whiskeys from only five distilleries, including Dufftown and the now-closed Port Dundas distillery, the new Blend is full-bodied and has an intense honey sauce.

The magic, creativity, and willingness to experiment in the whiskey manufacturing process is what drives the blending team at Johnnie Walker to play with new and surprising tastes. This is the latest addition to the Johnnie Walker Blenders' batch series. The ongoing experiment with tastes, researched by Beveridge and his team at home to the brand in Scotland, is a critical part of their work, focusing on the development and understanding of alternative tastes such as wine, coffee, and chocolate.

"Experimenting is the key to innovation," said Dr. Beveridge. "It is something that Johnnie Walker has been keen on since the beginning, and what has enabled us to produce perfect whiskeys like Johnnie Walker Red Label and Johnnie Walker Black Label for generations.

"What we do today, what we have been doing for nearly 200 years - to experiment with flavors and taste influences, to ensure that the whiskey we produce every day, is as good as it can be. Nothing is The interest in whiskey has never been so great, and it's the right time to let people sample some of the innovative - sometimes weird - things we're experimenting with. We believe people will love these whiskeys and beyond They love the stories how they came about.

Dayalan Nayager, Managing Director of Diageo Global Travel, commented, " Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish is the perfect buy for travelers looking for new and exciting flavors for fans of Johnnie Walker or buyers This category.

" Johnnie Walker has a truly unique story to tell and how enthusiastic, buyers are gaining an insight into the world of tastes from one of the largest brands of Scotch Whiskey "This is also a limited edition product, and it is a truly exciting addition to the Johnnie Walker range in non-tariff trading ."

When making Scotch Whiskey, Johnnie Walker 's blenders try to think "from the bar shelf" and make bartenders and whiskey fans at home have the best fluids to keep them pure, on ice or as a basis of a flawless Cocktails based on Scotch whiskey.

Inspired by the current success of Johnnie WalkerSelect Casks - Rye Cask Finish, travelers can now buy and take a bottle of Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish in selected duty-free shops.

Editorial Notes:  

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish has an EPP of $ 52.50 / £ 32.00

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish has an ABV of 40%

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish is available as 1-liter bottle.

Johnnie Walker Expert Blenders  

The passion, the abilities and the pursuit of innovation of our blenders have enabled them to produce consistently perfect whiskeys such as Johnnie Walker Red Label and Johnnie Walker Black Label for generations.

Our blenders can choose from more than eight million barrels carefully crafted Scotch Whiskey, which is obtained from more than 30 distilleries. This makes Johnnie Walker out of a taste pallet to which none of our competitors can reach.

For about two centuries or six generations, beginning with John Walker himself, our blends are courageous visionaries, who do not just play out of necessity or necessity with tastes, but because they love what they do. It is this ability and the vision that allows our blenders to produce consistently perfect whiskeys like Johnnie Walker Red Label and Johnnie Walker Black Label for generations. The latest result of this work comes from a brand for which innovation has always been important to drive global sales.

About Diageo  

Diageo is a world leader in alcoholic quality drinks with a significant collection of brands of spirits, beer, and wine. These include Johnnie Walker, Crown Royal, J & B, Buchanan's and Windsor Whiskeys, Smirnoff and Cîroc Vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, our employees, brands, and services, visit us at  http://www.diageo.com. Visit Diageo's global presence for the responsible use of alcohol with lots of information, initiatives, and suggestions for exchange at  http://www.DRINKiQ.com.

Source: PRNewswire