Named after the Australian lyrebird, which has the ability to mimic natural and artificial sounds, Lyre’s is described as “the world’s most comprehensive range of alcohol-free spirits and liqueurs”.

For three years, the Lyre’s team worked with sommeliers to create the flavour profile of each product, using a combination of essences, extracts, and distillates to create the “aroma, taste, appearance and tell-tale burn” of the spirits they aim to replicate.

Mark Livings, CEO of Lyre’s Spirits, said: “We didn’t want to craft original flavours that were botanical. We wanted a product portfolio that faithfully mimicked the taste and flavour of the world’s favourite spirits and the building blocks of our favourite cocktails.

“Now, mindful and low-and-no drinkers can enjoy their favourite cocktails at home or in a bar without compromise.”

Lyre’s range also includes an ‘amaretti’, ‘dark cane spirit’, ‘white cane spirit’, ‘orange sec’ and ‘apéritif Rosso’. Each product in the Lyre’s range has an RRP of £20 (US$26) and is being distributed in the UK by Proof Drinks.

Read More at source: The Spirits Business

Image Source: The Spirits Business