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Malfy Gin Launches Juniper-Forward Expression

Italian brand Malfy Gin has added a new expression to its range – Malfy Gin Originale, which takes inspiration from the Piedmont region.

09/02/2018

Italian brand Malfy Gin has added a new expression to its range – Malfy Gin Originale, which takes inspiration from the Piedmont region.

The new product joins Malfy Gin Con Limone, a citrus-forward gin distilled with lemons from the Amalfi coast, in the range.

Malfy Gin Originale, a juniper-forward gin, is said to pay homage to the Italian Monks who first distilled juniper spirits at their monasteries on the Amalfi coast in the early 11th century.

To create the expression, Carlo Vergnano, owner of Torino Distillati, and master distiller Beppe Ronco used wild juniper and spring water from Monte Viso, the highest peak in the Piedmont Region. The Torino Distillati itself is based at the foothills of the mountain.

Malfy Gin Originale is priced US$29.99 and will be distributed nationally across the US. The launch of the new expression coincides with the appointment of Infinium Spirits as Malfy Gin’s new US importer.

Malfy Gin with its rich story, delicious liquid and luxurious packaging is now one of the fastest growing super-premium gin brands in the world,” said Elwyn Gladstone, founder of brand owner Biggar & Leith.

Read more at source The Spirits Business

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