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Larios launches first travel retail-exclusive gin

Beam Suntory-owned Larios gin has created an expression flavoured with four distillations of wild juniper exclusively for travel retail.

17/10/2019

Larios Provenzal uses a base of corn in its distillation “to give the liquid a smoother profile”, which was then flavoured with a selection of fresh Mediterranean citrus fruits.

Ed Stening, global marketing director at Beam Suntory International Global Travel Retail, said: “We are delighted to launch this new liquid which showcases the flavours of the Mediterranean and allows drinkers to enjoy a taste of summer wherever they are.

“We’re extremely proud of our partnership with Dufry and very much look forward to working with them to launch more innovative flavours in the coming years.”

Larios Provenzal is available exclusively in stores operated by travel retailer Dufry in Spain.

David de Miguel, global head of liquor at Dufry, said: “At Dufry we are always looking to offer our customers something truly different and Larios Provenzal is a perfect example of a renowned brand giving a unique and exclusive twist that local passengers will love.

“We have had an excellent partnership with Beam Suntory for many years and are delighted to introduce this Larios Dufry-exclusive product”.

Read More at source: The Spirits Business

Image Source: The Spirits Business

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