The range will launch in travel retail later this month with bottle designs depicting cities including Berlin, Hamburg, and Amsterdam. Each design will depict images of famous landmarks from the city.

The designs will also feature a discrete reference to the local experiences hidden amongst the images, such as the music scene in Berlin and nightlife in Hamburg.

Later this year, the range of designs will be expanded to include cities such as Moscow, Sydney, and Auckland.

Mast-Jägermeister director of GTR, Dietmar Franke, said: “Jägermeister is offering customers and travelers something completely unique in the market.

“As we continue to build on the momentum initiated at the start of the year within this channel, we are excited to introduce this new and exclusive packaging that positively reflects the new brand identity for Jägermeister, instrumental in driving brand premiumization.”

The brand is targeting travelers who are looking for a “unique souvenir” with the new bottle designs, which are a remix of an initial, smaller collection of city bottles that launched in 2016.

Read More at source: The Spirits Business

Image Source: The Spirits Business