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Jawbox Unveils Two Gin Liqueurs

Irish gin brand Jawbox has expanded its portfolio with the launch of two gin-based liqueurs.

21/06/2018

The brand has launched a rhubarb and ginger-flavored expression and a pineapple and ginger-flavored liqueur, which it says is a first for the industry.

Produced near Belfast, the new liqueurs combine sweet and spicy flavours with the brand’s signature small batch gin.

Gerry White, the founder of Jawbox Spirits Company, said: “This is a very exciting time for the Jawbox Spirits Company as we release an industry first with the launch of our Pineapple & Ginger Gin Liqueur.

                  

“The Pineapple & Ginger Liqueur will evoke thoughts of warm Caribbean evenings. Jawbox Pineapple & Ginger, along with the release of our new Rhubarb & Ginger Liqueur, can be used to amazing effect in many cocktails.”

The flavoured liqueurs join the brand’s core expression, which is described as a “classic gin that becomes more complex on the palate”.

The Irish gin recently launched a cross-platform campaign that is aimed at driving awareness of its signature serve – gin and ginger ale.

Read More at source: The Spirits Business

Image Source: The Spirits Business

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