Japan’s Yoshino Spirits to launch ocean-fused whisky in South East Asia starting with Singapore
Osaka-based exporter of premium Japanese alcohol Yoshino Spirits is launching its latest product, Umiki Whisky, in Singapore this June.
According to the foodnavigator-asia, It will be released in Singapore first, with launches in other South East Asian markets from September onwards. It will be available in upscale supermarkets and liquor stores. According to Burak Aslan, APAC sales manager at Yoshino Spirits, the company will choose to enter premium Asian markets where consumers were seeking new brand experiences and eager to experiment with taste.
Read more at source: foodnavigator-asia
