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USA bobsledding team to advertise Russian vodka
Having lost several possibilities of advertising their products, Vodka manufacturers have been looking for nontraditional ways of promoting their brands.
USA bobsledding team to advertise Russian vodka
November 7, 2013 Anna Kuchma, RBTH
Having lost several possibilities of advertising their products in Russia because of a new law, vodka manufacturers have been looking for nontraditional ways of promoting their brands.
Russian alcohol manufacturers are desperately trying to find creative ways to advertise their brands after a new law banned advertising alcohol anywhere other than at the point of sales, such as in stores, restaurants and bars.
Putinka vodka found a unique option: Its logo will appear on one of the bobsleds of the United State's women team during the Sochi Olympic Games practice runs.
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