USA bobsledding team to advertise Russian vodka
November 7, 2013 Anna Kuchma, RBTH

Having lost several possibilities of advertising their products in Russia because of a new law, vodka manufacturers have been looking for nontraditional ways of promoting their brands.

Russian alcohol manufacturers are desperately trying to find creative ways to advertise their brands after a new law banned advertising alcohol anywhere other than at the point of sales, such as in stores, restaurants and bars.
Putinka vodka found a unique option: Its logo will appear on one of the bobsleds of the United State's women team during the Sochi Olympic Games practice runs.

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