LOUISVILLE, Ky., Nov. 18, 2013 /PRNewswire/ -- Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico*, significantly updated its bottle aimed at expanding the brand's footprint. Tequila el Jimador's evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to live life at 100 percent, with courage, passion and pride, attributes that are found in every bottle of Tequila el Jimador.

(Photo: http://photos.prnewswire.com/prnh/20131118/LA18995)

The revamped bottle features a dynamic embossed illustration of the iconic Jimador, a figure that represents the hard work and dedication to craftsmanship displayed by the master agave harvesters. The slightly modified body of the bottle features stylized, pronounced corners at the shoulders and base, giving the body of the bottle a sleek, modern appeal. Some of the other design changes include a bigger bottle size, smaller streamlined, colored metallic label design to showcase more of the premium tequila, and uniform caps, all aimed at creating a better presence on the shelf. All bottle sizes will be evolving to the new packaging and will maintain the same price point.

To support the launch, the brand will implement a focused brand investment in OOH, digital, print and social platforms including a new intuitive, user-friendly website. Through all these elements, the brand will provide a more valuable experience to consumers.

SOURCE Tequila el Jimador | PR Newswire

RELATED LINKS
http://www.eljimador.com