Published on Wed, 05/11/2014, 01:32:29.  By Amy Looker, editor National Liquor News

The new range uses the classic Smirnoff 21 as a base and includes a range of sorbet-inspired flavours including lemon, raspberry, apple and mango.

“The new range is sure to provide a quick, easy and delicious way to enjoy frozen drinks this summer,” said Smirnoff marketing manager, Andrew Oughton. [continues below]

“Simply pop them in the freezer for eight hours and then squeeze the drink into a glass when you’re ready to serve. The delicious range of flavours means there’s sure to be a Smirnoff Frozen Pouch to suit all tastes and occasions during the warmer summer months. The new range challenges traditional pack formats and flavours in the pre-mix category. It will suit consumers who continue to seek new flavours in a convenient serve and is set to drive incremental sales for the vodka category.”  

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