SABMiller to export to Canada and enter Brazil again
SABMILLER plans to re-enter the Brazilian market next year while also distributing its own beers in Canada, adding two new markets to the group’s Latin American unit.
BY NICK HEDLEY, 24 NOVEMBER 2014, 06:28
Latin America is SABMiller’s most profitable region, though the group no longer has a direct presence in Brazil — the world’s third largest beer market. SABMiller last cut ties with Brazil in 2012, when a difficult exchange rate made importing beers inefficient.
The Brazilian market is dominated by SABMiller’s larger rival and the world’s biggest brewer, Anheuser-Busch InBev (AB InBev).
AB InBev is also the largest player in Canada, where SABMiller’s North American partner, Molson Coors, will halt the distribution of SABMiller beers from April 2015.
Read More at Source | Business Day
