Riesling for I Heart wine range
The I Heart wine range is being bolstered with a Riesling as the brand continues towards a global sales target of 20m bottles by 2020.
The new wine was first shown to buyers at this month’s ProWein by the Henkell Group, which took a 60% stake in I Heart’s creator, UK distributor Copestick Murray, in August 2013.
The I Heart Riesling has a 12% abv and has been made in a dry style using grapes from the Rheinhessen and Pfalz, and will be priced at the same level as other still wines in the range, which include a Pinot Grigio, Sauvignon Blanc, Chardonnay, Merlot and Shiraz, among others.
Read more at source | Drinksbusiness
