The International Bottled Water Association (IBWA) today released a second in a series of YouTube videos titled “Meet Norman”; this new video highlighting the importance of having access to healthy, safe and convenient bottled water. (https://www.youtube.com/watch?v=EbQgIMfbKx8)

The bottled water industry has always been proud to provide a product that helps consumers lead a healthier lifestyle, and through the depiction of “Norman” this video demonstrates the importance of having bottled water in vending machines and on store shelves alongside other packaged beverage options.

Studies have shown that when people don’t have access to bottled water, they don’t necessarily drink tap water. Very often people turn to other less-healthy packaged beverages that also have a higher environmental and water footprints than bottled water.

Read more at source Drinks Business