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New Guinness Offering Taps Luxury Beer Market

Diageo executives told CNBC.com that in early November, the brand will launch its first in a line of "limited edition luxury beers.

23/10/2014

Buying the newest Guinness brew entails Champagne tastes and a little more than your standard beer budget. Diageo executives told CNBC.com that in early November, the brand will launch its first in a line of "limited edition luxury beers." A formal announcement is expected Thursday. "Even though Guinness is so often known for being a certain type of beer from a certain place, our brewers are some of the best in the world," said Doug Campbell, Guinness brand director. The convergence of several market trends—namely, rising demand for premium beers, growing consumption in fine dining settings, and broader consumer palates—has finally warranted bringing some of their experiments to market, he said. (CNBC.com)

- See more at: http://www.beverageworld.com/news/headline/4773/new-guinness-offering-taps-luxury-beer-market#sthash.yf2uAAWb.dpuf 

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