October 21, 2015
Next Saturday, “The Most Interesting Man in the World” will serve as the grand marshal of New York City’s 42nd Annual Village Halloween Parade, turning Sixth Avenue into Stay Thirsty Way for one night. Partnering with the Village Halloween Parade is part of Dos Equis’® Masquerade campaign, which encourages fans 21+ to seduce their senses and unmask a world of intrigue this Halloween season.

“Putting on a mask offers the chance to reveal a more interesting side of yourself, and that’s exactly what we’re encouraging consumers to do this Halloween season,” said Andrew Katz, VP of Marketing for Dos Equis. “By bringing ‘The Most Interesting Man’ to what is already an epic event enjoyed by millions, we’re taking this year’s Halloween celebration to another level.”

Read more at Source | Beverage World