The company will now distribute Bavaria Premium, Bavaria 0.0%, Hollandia, Hollandia Import and Claro in both the off- and on-trades,

However production of the brands will remain in the Netherlands. The Bavaria beers will now join a Molson Coors portfolio, which already includes the likes of Carling, Staropramen, Coors Light and Cobra.

“The UK is a key market for Bavaria where we see significant opportunity to grow our brands,” said Rob Page, ‎managing director of Bavaria UK. “Through Molson Coors, we now have access to its salesforce, customer marketing team and industry-leading route to market capability. “We are very proud of where we have taken the Bavaria brand in the UK and this partnership allows us to springboard the brand to the next level to fully realise its potential.”

Image courtesy and full article can be found at source:https://www.thedrinksbusiness.com/2016/06/molson-coors-and-bavaria-strike-uk-distribution-deal/