MillerCoors Boosts Digital Spend 20-30 Percent a Year
MillerCoors has been increasing its spending in digital and mobile media by about 20% to 30% per year, Long said in response to a question from The Business Journal.
MillerCoors Boosts Digital Spend 20-30 Percent a Year
MillerCoors still spends millions of dollars on television advertising for products such as Miller Lite and Coors Light, but the company continues to shift more of its marketing budget to digital media and consumer "experiences," CEO Tom Long said Friday. MillerCoors has been increasing its spending in digital and mobile media by about 20 percent to 30 percent per year, Long said in response to a question at The Business Journal’s Power Breakfast Friday. (Milwaukee Business Journal)
