The fifth week in May included the Memorial Day holiday and the following day, adding an extra shipping period for direct-to-consumer (DtC) wine purchases and that helped boost the total DtC shipments by 30% over May 2015. Larger wineries are also getting more involved in the DtC game, which has helped increase the shipments recorded by Wines & Vines and ShipCompliant.

The strong DtC numbers are just one of the positive Wine Industry Metrics tracked by Wines Vines Analytics and based on data from the market research firms IRI and BW166 as well as the winejobs.com Winery Job Index. The complete report can be found at winesandvines.com/metrics.

The total value of DtC shipments in May increased by $42 million over last May, and the 12-month total grew 11% to $2.1 billion. Shipment volume reached 432,006 cases in May.

According to Jon Moramarco of BW166, total U.S. wine sales of table and sparkling wine increased 1% to $2.63 billion, and in the past 12 months sales approached $37 billion. The 12-month total is 2% more than during the same period last year. Volume grew at a faster pace of about 4% with off- and on-premise growth about the same.

In the off-premise channels monitored by IRI, sales rose 5% to $647 million, and the 12-month total increased 6% to $8.6 billion. The volume of off-premise sales in IRI-tracked stores reached 8.4 million cases in May.

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