Makers Mark Sued Over Handmade Claim
Beam Suntory’s Bourbon brand Maker’s Mark is being sued by consumers for false advertising over its claims to be handmade.
MAKER’S MARK SUED OVER HANDMADE CLAIM
10th December, 2014 by Neal Baker
Two Californian consumers – Safora Nowrouzi and Travis Williams – are taking legal action against the popular Bourbon, a bottle of which they each purchased “under the false impression that the whisky was of superior quality by virtue of being handmade”, according to the suit.
AP reports that the potential class-action suit could result in damages of $5 million.
The suit reads, “Defendant promotes its whisky as being ‘handmade’ when in fact defendant’s whisky is manufactured using mechanized and/or automated processes, which involves little to no human supervision, assistance or involvement”.
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