JOHNNIE WALKER® Serves Up Clear Statement on Responsible Drinking Through New Glass Car Film
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of JOHNNIE WALKER whisky glasses shattering into a million pieces
The Glass Car is a new flagship film launched today for Join The Pact, a global campaign to gather one million commitments to never drink and drive. Inspired by the fragility of glass, the 90-second film imagines a race car made of 1,750 glasses. Beautiful and powerful, yet so easily shattered, the glass car symbolises the importance of always making the right choices and staying in control.
"Our partnership with Vodafone McLaren Mercedes is an amazingly powerful platform for talking about responsible drinking," says Panzer. "Ahead of this weekend's FORMULA 1 GRANDE PREMIO PETROBRAS DO BRASIL GRAND PRIX, we're releasing The Glass Car to remind consumers that, in life as in racing, control is everything."
Join The Pact aims to gather an additional million pledges never to drink and drive by inviting consumers around the world to use the hashtag #ImNOTdriving on social media. In return, JOHNNIE WALKER is pledging to give away one million kilometers of safe rides home.
The JOHNNIE WALKER words, the Striding Figure device and associated logos are trademarks © John Walker & Sons 2013.
Please Drink Responsibly.
Read more at SOURCE Diageo | PR NewsWire
