Focusing on the on and off-trade, Dxcel International will focus on securing listings for Innis & Gunn’s flagship ale Original and Ossian and a Golden ale by Inveralmond Brewery, which was bought by Innis & Gunn in April last year. Shanghai-based Scotsman Alan Hepburn to work alongside Dxcel International in supporting their sales and marketing plans.

“Exports have always been very important to us since we started 13 years ago,” said Dougal Gunn Sharp, founder and master brewer at Innis & Gunn. “We’ve seen our products do exceedingly well in Canada the US and Sweden and we thought it was about time we head into the largest beer market in the world.

“China excites us not only because of its size, but also its growing passion and thirst for great craft beer. In Dxcel International, we have found partners with not only the network to distribute beer, but tremendous insight on consumer tastes and a joint passion on educating and informing consumers about the breadth of what great beer is and can be.”

Read more at source: The Drink Business