Sommeliers Choice Awards 2023 Winners
Heineken takes over management of Jamaica`s Red Stripe
Heineken takes over management of Jamaica`s Red Stripe
Heineken has officially taken over management of Jamaica’s Red Stripe Beer. The move will also mean the repatriation of Red Stripe production to Jamaica, with Desnoes and Geddes Ltd starting that process by the end of this year. Heineken acquired a controlling stake in D&G last October. “We love the Jamaican culture and want to reinvigorate the brand and the iconic stubby bottle by bringing the production of Red Stripe back to Jamaica where it came to life nearly 90 years ago,” said Ronald den Elzen, President and CEO of Heineken USA. (Caribbean Journal)
Read more at source | Beverageworld