Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken\'s past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness. (Adweek) -

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