This week Heineken unveiled its latest global television ad campaign in the U.S., "The Odyssey," celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with "unique skills" in its TVC to play the central protagonists. The ad follows the main character's adventures aboard a cruise ship as he uses his wit, charm and skills to impress his fellow passengers. From going low in a limbo contest, to diving expertly into a swimming pool, to dancing the perfect conga, the men get a stage in the spot to perform their skills, proving that every man has the ability to become legendary.

- See more at: http://www.beverageworld.com/news/headline/3676/heineken-embarks-on-the-oddyssey-campaign#sthash.Hk6L5KQF.dpuf