Heineken, the official beer sponsor of the Tribeca Film Festival (TFF), announced what it's calling enriched event experiences that will take consumers from passive observers to active participants at this year's festival. These experiences, taking place over the duration of the Festival from April 16 – April 27, 2014 in New York City, include the second year of Heineken's Green Room Sessions, the reveal of #15SecondPremiere, supporting US-based Latino filmmakers through Tribeca Film Institute's Heineken VOCES Grant, sponsorship and presentation of the annual TFF Audience Awards, as well as an official film after-party and the official TFF event Wrap Party.

Following the screenings of the dark comedy, Summer of Blood, and the feel-good comedy, The Bachelor – the traditional Q&A experience will be transformed as guests relive each film within the Green Room Session walls through film-themed décor, catering, staff uniforms and general ambiance. Attendees enjoy a cold Heineken as the Green Room Host interviews the talent behind each film. The program will also provide an exclusive look into the films, and an opportunity for attendees to mix and mingle with the cast and crew involved.

See more at Beverage World