Share

Sommeliers Choice Awards 2023 Winners

Frontstretch Fest announces lineup, prepares for major events in North Carolina, Tennessee

Tickets on sale now for huge new bourbon, beer & food festivals celebrating top-tier racing events.

27/01/2015

A Southern celebration of horse racing, quality bourbon and craft beer, the inaugural Frontstretch Fest is pleased to announce its stellar initial lineup of food, drink, and music that will be a part of these two huge new festivals taking place in North Carolina and Tennessee in 2015.

Key brands participating at Fronstretch Fest in North Carolina will include: Jack Daniel’s, Gentleman Jack, Woodford Reserve, Woodford Reserve Double Oak, Old Forester Signature, Southern Pines Brewery, Dirtbag Ales, Mash House Brewing Company, Bald Head Blues, High Cotton, Mint Julep Jazz Band, and Bellaterra.

"We love connecting our brands like Jack Daniel\'s and Woodford Reserve with fans in new, exciting ways. Frontstretch Fest is going to be an atmosphere that\'s really unique and we\'re looking forward to being a part of it," said Kyle Morgan, NC Brown-Forman Whiskey Ambassador.

Principal brands at Fronstretch Fest in Tennessee will include: Yuengling Brewery, Blackstone Brewery, Flat 12 Bierwerks, Belle Meade Bourbon, Bib & Tucker, Red River Bourbon, Beechtree Distillery, Triple Crown, Wild Turkey Bourbon, Deep Eddy Vodka, Tomkats, The Southern, Saffire, Acme Feed & Seed, Southernaire Market, Jones Press Sandwich Parlor, Jeni\'s Splendid Ice Creams, The Row, Smokin\' Buttz, Walker Creek Toffee, Bellaterra, Gnarly Parkers, Monchita’s Homemade Cobblers, 104.5 The Zone, 99.7 WTN, and Nashville Scene.

"We\'re thrilled to feature some of our top brands—including Yuengling, Blackstone Brewing Company, and Belle Meade Bourbon—at the inaugural Frontstretch Fest," said Kyle Lawing, Director of Craft & Import Brands at Ajax Turner Company. "Fans are definitely in store for a treat," he added.

Featuring artisanal food, hand-rolled cigars, live music, interactive entertainment and more, Frontstretch Fest will kick off as the official infield affair of the 64th annual Stoneybrook Steeplechase at Carolina Horse Park in Raeford, N.C., 80 miles south of Raleigh, on Saturday, April 4, 2015 from 9 a.m. - 4 p.m. Then, during the 141st running of the world’s most famous horse race on May 2, 2015, Frontstretch Fest will serve as the world’s largest Derby viewing party at the Nashville Farmers’ Market in Nashville, Tenn., from 1-6 p.m.

Stay tuned for additional announcements!

Highlights at Frontstretch Fest

At both Frontstretch Fest events, patrons will enjoy artisanal food and drinks, hand-rolled cigars, live music, interactive entertainment, and much more. “Bourbon Bend” and “Craft Beer Boulevard” will offer tastings and classes from local and national distilleries and breweries alongside “Cuisine Corner,” which will be showcasing the best local chefs and food trucks.

Digital Passports

Fans can register by going to passport.frontstretchfest.com before or during the event for Frontstretch Fest Digital Passports, powered by LoyaltyMatch, the leading developer of loyalty and gamification program platforms for entertainment venues, to record their tasting journey. As fans approach participating on-site food and drink vendors, they can have their Frontstretch Fest Digital Passport scanned and take notes about each sample. Their Digital Passport will update in real-time to indicate which vendors they’ve sampled.

“We’re thrilled to offer fans who get their Digital Passport ‘stamped’ at all participating vendors a chance to win a pair of VIP passes to Frontstretch Fest 2016,” said Brian Bauer, Agency Director at Rockhouse Partners, the company the founded Frontstretch Fest. “The Frontstretch Fest Digital Passport creates added value for food and drink vendors by providing them the opportunity for post-event engagement with fans who sampled their products.”

Ticket Information

General public tickets are on sale now at frontstretchfest.com / 1-800-514-3849. ALL General Admission tickets purchased before Sunday, February 1 will include three (3) extra food and drink sample tokens.

Frontstretch Fest in Raeford, N.C.

General Admission: $39 in advance / $49 at the door (includes 15 food and drink tokens plus an additional three tokens if purchased before Feb. 1)
VIP (access to exclusive tastings, catering, private brewing and distillery classes, private restrooms and more): $89 in advance / $99 at the door (includes unlimited food and drink samples)
Designated Driver: $20 (includes eight food tokens)
General Admission Package (including admission to both Frontstretch Fest and Stoneybrook Steeplechase): $49 until February 1 / $59 after
VIP Package (including admission to both Frontstretch Fest and Stoneybrook Steeplechase): $99 until February 1 / $109 after
All prices subject to taxes and fees. Patrons must present a ticket for both Frontstretch Fest and Stoneybrook Steeplechase for festival admission.

Frontstretch Fest in Nashville, Tenn.
General Admission: $49 in advance / $59 at the door (includes 15 food and drink tokens plus additional three tokens if purchased before Feb. 1)
VIP (access to exclusive tastings, catering, private brewing and distillery classes, private restrooms and more): $99 in advance / $109 at the door (includes unlimited food and drink samples)
Designated Driver: $20 (includes eight food tokens)
All prices subject to taxes and fees.

About Frontstretch Fest

Frontstretch Fest is a unique festival series celebrating Southern culture and the time-honored tradition of horse racing. With a mission to build community and boost tourism within festival cities while complementing popular horse racing events, the festival series will capitalize on Southern enchantment by providing a space where quality bourbon, craft beer, comfort cuisine and a celebration of the renowned equine sport embody the spirit of the South and create an authentic Southern experience. For more information, visit frontstretchfest.com.  

More news