By Andy Morton | 8 October 2014 

Spanish wine group Freixenet has launched a global marketing campaign to encourage retailers to tap demand for sparkling wine.

The push, which will initially roll out in the UK, includes a category-wide “blueprint” that identifies opportunities for increased sales in the convenience channel. In the UK, Freixenet claims it can find an extra GBP100m (US$160m) through the channel.

To Read More Source: Just Drinks