Occupying both floors of the celebrated Metropolitan Pavilion in New York City on May 16-17, the event will host 132 exhibitors on the first floor who will showcase wine, beer and spirits brands from more than 20 countries, including the United States. The second floor will feature Conference sessions and masterclasses scheduled over two days.

American importers, distributors and retailers looking to source new international brands for their portfolio will find this event of particular interest. With an expanded focus on , masterclasses on up-and-coming wine destinations in Europe and Asia, and the traditional Grand Tasting exhibitor hall, USATT 2017 is set to turn New York City into a global test marketplace for wines and spirits.

Major international organizations will be in attendance, including Wines of Tejo, Wines of Beaujolais, a major winery from China, a unique craft beer from India, numerous independent beer brands and craft spirit brands as well as importers and distributors from New York and surrounding states.

Overall, the USATT 2017 event is expected to host over 2,000 trade show visitors, giving each wine or spirits exhibitor an unparalleled opportunity to build awareness of their brand, connect with importers and distributors, and receive valuable buyer feedback that will speed up their time to market in the United States.

“We are extremely pleased by the overwhelming response we’ve received for this year’s USATT event,” said Sid Patel, CEO of USA Trade Tasting and Beverage Trade Network. “We couldn’t have asked for a better caliber of suppliers for this year’s event. More importantly, suppliers exhibiting understand the dynamics of the U.S. market and are ready to support their new distributor and importer partners.”

This year’s Grand Tasting will also include Show Deals, a unique matchmaking initiative for importers and distributors who plan to make purchases during the event. Show Deals are two-day discounts for attendees of the show from the beverage industry. These specials are only available at USATT 2017 and provide a strong incentive to close business during the event.

USA Trade Tasting 2017 will also include two days of TED-style talks with industry leaders speaking on best practices being used in the import and distribution industry. The focus of the talks will be practical insights on how international wine and spirits brands can market, sell and grow their business within the U.S. market. There will also be several masterclasses dedicated to emerging wine regions of the world, including China.