(Image Source: UB Spirits)

Asked about the update on the integration process, he said, "Diageo have a wide portfolio of world-class brands, and obviously this has to be very carefully implemented in phases and that will start from early October."

"USL has embarked upon premiumisation policy with focus on premium brands where we achieved strong double-digit growth that will mitigate the cost increase implication to some extent," Mallya said after the USL Annual General Body meeting in Bangalore.

He said the consumer franchise for USL brands remain very strong and "integration of Diageo portfolio of brands will make USL product portfolio even more powerful and more comprehensive that will be a major advantage going forward."

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