Diageo has announced 20 new sustainability and responsibility targets, to be achieved by 2020, in three core areas—leadership in alcohol in society; building thriving communities; andreducing environmental impact.

The targets draw on the company\'s achievements to date and are aligned with the emerging United Nations Sustainable Development Goals. The targets focus on the areas of greatest material impact to Diageo’s business and represent an evolution of its approach to better measure and evaluate the tangible difference its programs make to people’s lives.

“I am extremely proud of Diageo’s track record in social and environmental responsibility, including creating a positive role for alcohol in society," says Diageo chief executive Ivan Menezes. "We know there is much more to do as we respond to the changing world around us. Our targets are stretching and ambitious. We are determined to focus our resources and creativity to really make a difference - and we are committing to better understand and report on the efficacy of our programmes, to achieve the greatest positive impact. ”

The three focus areas of leadership in alcohol in society, building prosperous communities and reducing environmental impactrepresent an interlinked and holistic approach to understanding and managing Diageo’s sustainability and responsibility impact.

- See more at | Beverage World.