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Beverage Trade Network News

Daily Updates of The Beverage Industry - 27th January, 2021

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27/01/2021

Get the latest news & updates of the industry with this daily compilation of relevant industry headlines. 

27 January

First roll out of Absolut’s paper bottle launches in the UK - Harpers by Jo Gilbert

Pernod Ricard’s flagship vodka brand, Absolut, will be rolling out its prototype “paper” bottle from today (25 January), initially in both the UK and Sweden.

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27 January

Molson Coors moves into premium RTD spirits with Superbird partnership - Food Dive by Christopher Doering 

Molson Coors Beverage is partnering with Casa Komos Beverage Group to distribute Superbird, a 100% blue agave tequila-based cocktail, the companies said in a statement. The agreement marks Molson Coors' first entry into the premium ready-to-drink spirits category and its latest move beyond the beer aisle.

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27 January

Mangrove signs distribution deal with New York Distilling Company Harpers by Lisa Riley

Mangrove has signed a deal as the exclusive UK distributor of New York Distilling Company. 

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27 January

Canned wine brand Hun smashes crowdfunding target Harpers by Lisa Riley

Canned wine brand Hun Wines, which is backed by Waitrose CEO James Bailey, smashed its £400k crowdfunding target on the day of public launch. 

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27 January

Infinium Spirits Signs Exclusive Distribution Deal With Webb Banks Bevnet

Infinium Spirits officially announces an agreement with premium spirits distributor WEBB Banks that will see the exclusive distribution of the Infinium Spirits portfolio in travel retail in the Americas, cruise lines, the Caribbean basin and select Central American markets, effective immediately.

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