LIVERMORE, Calif., April 10, 2015 /PRNewswire/ -- Today Cupcake Vineyards® expands its "Treat Today" marketing campaign with its debut at the Coachella Valley Music and Arts Festival. With a goal of providing and enhancing those experiences that bring its consumers joy, Cupcake Vineyards will create a space on-site for festivalgoers to relax, socialize, and enjoy a glass of wine.

"The Coachella Valley Music and Arts Festival may be a special occasion, but it\'s one that\'s filled with countless small moments of joy," says Cupcake Vineyards Winemaker Jessica Tomei. "We believe in celebrating these small moments – whether it\'s an impromptu dance party during a great set, an unexpected meet up with a friend, or a refreshing glass of wine."

Feeding Millennials\' appetite for discovery, Cupcake Vineyards is bringing its popular mobile experience, the Cupcake Truck Tour, to the VIP area. The Cupcake Truck, which includes activities in and around the vehicle, allows adults to participate in a digital wine trivia competition and purchase wine by the glass from a selection of eight award-winning varietals. Cupcake Vineyards wine will also be available on festival grounds in a branded bar space, the beer gardens, and in the artist compound.

Cupcake Vineyards will provide an insider\'s look at the festival for those unable to attend by posting pictures and video from the festival to the brand\'s Facebook and Instagram pages.

For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or www.facebook.com/CupcakeVineyards.

About Cupcake Vineyards

Cupcake Vineyards introduced its portfolio of wines in 2007 with the release of Chardonnay, Merlot, and Cabernet Sauvignon. Soon after, the brand broke down category boundaries by launching a New Zealand grown Sauvignon Blanc. From that point on, Cupcake Vineyards traveled the world to ensure some of the best grapes were being used for its wines, whether domestic or imported. The portfolio now includes varietals from California\'s Central Coast and other world-renowned wine-producing regions, including Mendoza, Argentina; Prosecco, Trentino and Asti, Italy; Barossa Valley, Australia; and Pfalz, Germany. Winemaker Jessica Tomei and her team always see the glass as full of possibilities and strive to make wines worth celebrating. So go ahead and Treat Today to a glass of Cupcake. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or www.facebook.com/CupcakeVineyards.

Source | PR Newswire