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Constellation Partners with Ogilvy Chicago on Corona Light, Modelo Especial

Constellation Brands Beer Division announced a new partnership with Ogilvy Chicago on its Corona Light and Modelo Especial brands today

08/12/2014

By Erik Oster on December 5, 2014 10:26 AM

Constellation Brands Beer Division announced a new partnership with Ogilvy Chicago on its Corona Light and Modelo Especial brands today, with Ogilvy being tasked with assisting “in the development and execution of marketing strategies to increase brand awareness, stimulate product trials, and accelerate sales for these two brands,” effective January 1st.

Coronoa Extra was not part of the review, and will remain with Cramer-Krasselt. Just last month we reported that Constellation had put portions of its Corona and Modelo brands up for review after Constellation and GS&P “mutually agreed to end their relationship” — although it was unclear at the time exactly which portions of the brands were up for grabs.

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