Basketball fans can look forward to creating memorable moments at this week’s Central Intercollegiate Athletic Association (CIAA) Tournament, as Coke Zero brings a team of interactive activities to Charlotte, N.C.

Coke Zero returns as the tournament’s official soft drink and The Coca-Cola Company celebrates the extension of its longstanding, 47-year sponsorship of the CIAA. The Coca-Cola Company will contribute more than $200,000 toward scholarships for CIAA and its member institutions over the next three years as part of the renewed agreement.

See more at: http://beverageworld.com/articles/full/16333/coke-zero-renews-agreement-with-ciaa