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Coke, Pom Battle Being Watched Closely

A legal battle between two beverage giants is stirring up a lot of attention in the advertising industry.

28/04/2014

A legal battle between two beverage giants is stirring up a lot of attention in the advertising industry. The case, Pom Wonderful v. Coca-Cola, was argued before the Supreme Court last week, and addresses whether a company can sue a competitor over what it considers to be misleading advertising, even if federal regulators have approved the labeling in question. (The Washington Post) -

See more at: http://www.beverageworld.com/news/headline/4015/coke-pom-battle-being-watched-closely#sthash.lDthy2gr.dpuf 

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