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Chivas Launches `The Icon` To Asia Market

The Icon caters to Asia’s thirst for premium drams and is only available via private order.

28/10/2015

28th October, 2015 by Lucy Jenkins
The newest limited-edition expression of Chivas’ portfolio, The Icon caters to Asia’s thirst for premium drams and is only available via private order.

The IconThe Icon is described as “the pinnacle” of the Chivas Regal range and is a blend sourced from 20 distilleries including Longmorn in Moray, Glen Keith in Speyside and Strathisla in the Highlands.

Following The Icon’s UK release in the summer, Chivas has tapped into Asia’s appetite for luxury whiskies and have only released a limited number of bottles, ensuring it “remains a collect able and unforgettable blend.”

Each bottle is hand-blown in Dartington Crystal, etched with Chivas’ design motifs and stoppered with a Celtic “luckenbooth” charm. 

Read More at Source | Drinks Business

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