SAN FRANCISCO, Oct. 7, 2015 /PRNewswire/ -- Who would have thought the artichoke could garner such interest in the U.S. cocktail community? As Italian drink culture and tradition - from the aperitivo to amari - infiltrates drink rituals stateside, Campari America mounts a new campaign in the battle for bitter: Cynar® 70 Proof. Double the intensity and proof of original Cynar, the bartender-beloved bittersweet artichoke liqueur, Cynar 70 Proof is a bold entry in the burgeoning bitters category.

As an authentic imported Italian bitter, Cynar has become just one in a select group of Italian spirits and liqueurs, including Campari®, Aperol®, Averna® and Braulio®, finding newfound favor with consumers and mixologists in the U.S. This new, higher proof spin on the classic artichoke liqueur is meant to be enjoyed as a digestivo either chilled, on the rocks, or as a higher-proof shot than the 35 proof original.

The original Cynar recipe was introduced in Italy in 1952 by Venetian entrepreneur and philanthropist Angelo Dalle Molle with the slogan `Cynar, against the stress of modern life.` The name Cynar is derived from a property found in artichokes, cynarin. Though Cynar doesn`t taste like artichokes, the cynarin is believed to have digestive properties. 

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