Budweiser is enjoying an unlikely source of growth in Russia’s declining beer market, even as the all-American brand continues to struggle at home. In a country where brewing output has fallen more than 30 percent since 2008, the self-proclaimed King of Beers is growing sales at a double-digit pace, according to the head of owner Anheuser-Busch InBev NV’s Russian unit. So what’s the deal? Unlike in the U.S. and western Europe, Budweiser is pitched as a premium brand, boosting its appeal to a younger, more discerning Russian drinker.

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